As an undergraduate student majoring in marketing, I have acquired extensive knowledge in the field throughout my academic career, this quarter, I focused on the realm of digital marketing. My #wwudigimark course taught by Mark Staton, PhD has provided me with comprehensive insights into various digital marketing strategies, significantly enhancing my understanding and proficiency in marketing.
I am a T-Shaped Marketer
This quarter, in particular, has shaped me into becoming a T-Shaped marketer. I have gained a lot of knowledge on a lot of different topics relating to digital marketing and have become more focused on a few topics through certifications. Throughout the quarter, I have earned Google Analytics 4, Hubspot's SEO, and TradeDesk's Marketing Foundation certifications. Next week to round off the quarter, I will be earning the Google Ads certification as well.
In the future, I would like to do more website design and UI/UX. During my internship, I have gotten to work on building some websites, it was an interesting project for me and would like to continue learning about it. Additionally, I also am interested in Search Engine Optimization. Like website design, I have also gotten to dip my toes in the water with SEO writing the meta descriptions and website titles for my internship website. It's very complex but so simple at the same time, and the magic of it intrigues me.
Some of the other topics that I touched on this quarter but wouldn't consider my expertise is Web Analytics focusing on GA4, Coding for marketers, Emails and Landing pages, Programmatic Advertising, A/B Testing and CRO, and even the future of digital marketing, including AI and its uses for marketers. Throughout the quarter, I have gotten to get a base knowledge of all of these topics and more. I will use the knowledge that I have gained to learn more about each topic moving forward.
Justin Casper Goes Viral
Throughout this quarter, I have written weekly blog posts talking about various things in digital marketing, and the post that did the best out of everything I wrote about was my article about Google Analytics 4, with 350 impressions and 51 article views. I have developed a liking for analytics and the stats that come with each post. I unfortunately don't have premium, so I don't get all of the information, but LinkedIn does a pretty good job at sharing these stats, where most of your viewers come from, where they work, and what their occupation/job title is. The amount of people that have read my posts from outside of the school surprises me. On average, I would say that a little less than half of my viewers are from outside of WWU. Based on what I do know, I would say that most of them are my co-workers from my internship at CRR Global; however, that's not all of them, as I frequently get some viewers from the Portland area.
Wrap Up
The final wrap-up for the quarter is here. I want to keep this short and sweet, so if Mark taught me anything in the digital marketing #wwudigimark class, it's that analytics has been more challenging since IOS14.5 when IOS blocked 3rd party cookies, but more importantly, it's that I am obsessed with conversions.
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